We’re a small denim brand who mean big business.

P Denim is an independent denim brand based in Sheffield devoted to sustainably made childrenswear. Our focus is to provide real value in by creating high quality staple denim pieces that are comfortable, hard-wearing and made to last. 

P Denim started out of a love of denim and from the legs of old jeans. Founder Kaye Stanton started P Denim in 2017 after being unable to find any simple, good quality denim pieces for her children. Whilst working in the vintage industry and seeing the amount of denim going to waste, Kaye used the opportunity to solve the problem and repurpose the waste into children’s jeans.

As the business grew, so did the conscious effort to source a denim that would continue to reflect the values of our brand. Our denim is now woven in Italy by Candiani Denim, one of the most sustainable denim mills in the world.

All of the denim is made from 100% GOTS certified organic cotton, which limits the use of toxic bleaches, dyes and other chemical inputs during the production process. 

After the denim is woven in Italy, it is cut and manufactured here in our studio in Sheffield. We only produce our pieces in small batches so we can make sure every piece we're putting out into the world is the very best quality it can be and minimise our impact on the planet in the process.

Founder of Pippins Denim with her daughter wearing a pair of Pippins jeans

Founder Kaye with her daughter Mimi in her P Denim jeans, the inspiration behind the brand. As a parent, Kaye experienced first-hand the difficulties of finding simple denim pieces for Mimi. Denim has so many amazing qualities to it; it's durable, hard-wearing, a material that's made to last, so who better to really wear it than our kids?    

Keep it simple. Do it well.

Denim as a material is also simple, but effective. Its versatility and durability has made it a staple across the world. It also makes it a great material to use for kidswear. It's comfortable enough to be worn everyday but sturdy enough to withstand the everyday. 

Each of our pieces have been designed to grow with the child and feature elasticated waists, longer arms or legs that can be worn turned up and drop down as your child grows. 

There's no other materials or chemicals added to our denim. 100% organic cotton and nothing else. And because we use raw denim, the denim comes straight off the loom and is then cut and sewn into our pieces. It gets better with every wear as it softens, and, over time, will tell your child's individual story. 

Overcomplicated products and design don't last. We pride ourselves on P Denim being the staple pieces that are timeless, seasonless and will be worn time and time again. It's that simple, really.  

Transparency is key.

It’s not enough just to say we’re a sustainable brand, we need to show it. It’s why transparency is key. We tell the story behind our products and ask who made our clothes and where they came from. 

We not only want to be honest to our customers but also to ourselves. We continually ask ourselves how we can improve, be more efficient and create less waste. It’s not about being perfect, it’s about being pragmatic. And we want our customers to be a part of that journey.