WHERE OUR DENIM COMES FROM
All our denim is woven in Italy by Candiani Denim, one of the most sustainable denim mills in the world. Founded in 1938, the family-run business has grown over the years to be renowned for it's quality, expertise in artisan textiles and innovation in sustainability. The mill itself is based in the heart of a nature reserve so responsible production and respecting the environment has been ingrained from the very start.
Finding a denim mill which reflects the same values as us was incredibly important and by working with Candiani Denim, we're able to make the best possible product for you with the best possible denim we can source.
Photo: Candiani Denim
WHAT IS DENIM MADE FROM?
All of the denim is made from 100% GOTS certified organic cotton, which limits the use of toxic bleaches, dyes and other chemical inputs during the production process.
WHAT IS RAW DENIM?
Raw denim is a denim that is unwashed and untreated. A lot of jeans you find on the high street have often been dyed, washed, distressed, shrunk and stretched to create an artificial worn-in look. A lot of these processes will use either a lot of water, energy or chemicals to create their looks which is not the kindest to the planet. Raw denim meanwhile, comes straight off the loom and is then cut and sewn into our pieces and sold straight to you. It's basically denim in its purest form.
Raw denim is a material that gets better with every wear. It softens, creases and fades according to how you live your life, making it a material that tells a story that is personal and unique to you. Call us romantics, but raw denim is a love story that we'll always go back to.
It's not all romance though, from a practical sense, you'll find raw denim to be a hard-wearing and durable material that's going to work hard for you. It's comfortable enough to be worn everyday but sturdy enough to withstand the everyday and that's important to us. Whether it's for your kids or for yourself, you deserve denim that you know is going to last.
Want to get the best out of your denim? Here's a few tips for caring for raw denim.
1. Wash as little as possible
2. Turn inside out and wash on a cool wash
3. Flatten whilst damp and line dry
NO STRETCH NEEDED
Our products are made from 100% organic cotton denim and nothing else. This is important to us because by adding synthetic fibres such as lycra and elastane to your denim, you're adding plastics that can't biodegrade. Making the conscious choice to buy 100% denim means it can eventually be recycled.
And don't think that by saying no to stretch you'll be compromising on comfort. Our elasticated waists, tapered silhouettes and buttery soft raw denim means you'll never have to compromise.
Photo: Candiani Denim