A day in the life of denim

Denim is a staple across the world. It doesn’t need to shout. It just becomes an integral part of our everyday life and style. Quietly but confidently. A day in the life of denim embodies this. It’s our customers showing us a snapshot of their lives and how our denim has become a part of that. 

When faced with the challenge of finding a way to capture our pieces with social distancing in place, we saw the opportunity to connect with our own community of customers from all over the world. 

The premise was simple; ask our customers to share a day of them doing the things they enjoy doing. Real people, real lives. Each child is wearing Pippins Denim in their own style and in their own way. We wanted our pieces to accompany their own stories, not be the lead role.

Click on our customers images to find out more about them…